Growth through innovation is recognized as a strategic imperative. More than ninety five percent of all CEOs recognize the importance of Innovation and yet most are unhappy with their company’s ability to innovate and create business impact. Innovation management is no longer just for product development and R&D but is now recognized as crucial for development of new processes, services, brands, channels, business models and growth engines across the organization. Innovation management is often believed to be an art but in reality is a science, albeit a not very well known science. Mastering innovation management increases a manager’s ability to work and make decisions around risk, uncertainty and ambiguity.
Business innovation is a pervasive force in today’s fast changing environment. In fact, CEOs around the world recognize that business innovation is not only a core driver for creating and capturing new business value, but it’s also the key to long-term business survival and success.
Associate (Level 1) certification is designed for individuals or innovation practitioners looking to understand what business innovation is and what process and tools are needed to generate and execute new breakthrough ideas for their organization. Level 1 certification reflects an understanding of how to generate big, bold ideas, apply different idea generation tools to create more and better ideas, and executing the ideas through teams.