Growth through innovation is recognized as a strategic imperative. More than ninety five percent of all CEOs recognize the importance of Innovation and yet most are unhappy with their company’s ability to innovate and create business impact. Innovation management is no longer just for product development and R&D but is now recognized as crucial for development of new processes, services, brands, channels, business models and growth engines across the organization. Innovation management is often believed to be an art but in reality is a science, albeit a not very well known science. Mastering innovation management increases a manager’s ability to work and make decisions around risk, uncertainty and ambiguity.
Growth through innovation is recognized as a strategic imperative. More than ninety five percent of all CEOs recognize the importance of Innovation and yet most are unhappy with their company’s ability to innovate and create business impact. Innovation management is no longer just for product development and R&D but is now recognized as crucial for development of new processes, services, brands, channels, business models and growth engines across the organization.